why we use google search console

ByMaksim L.

Sep 14, 2022

Is Google Search Console good for SEO?

Google Search Console is one of the most powerful, free SEO tools out there. But most people never use it for anything more than checking vanity metrics like clicks and impressions. While there’s nothing wrong with looking at those things once in a while, they provide little value as standalone metrics.

What benefits you see in using Google Search Console for client’s website?

Users can utilize Google Search Console to index their site, view traffic and performance, analyze any issues or spam errors, review backlinks, and research which keywords are potentially useful in their website.

What should I look for in Search Console?

  • Identify your highest-traffic pages.
  • Identify your highest-CTR queries.
  • Look at average CTR.
  • Monitor your CTR over time.
  • Monitor your impressions over time.
  • Monitor your average position over time.
  • Identify your highest-ranking pages.
  • Identify your lowest-ranking pages.

How does Google Search Console collect data?

  1. Impressions: The number of times any URL from your site appeared in search results viewed by a user, not including paid Google Ads search impressions.
  2. Clicks: The number of clicks on your website URLs from a Google Search results page, not including clicks on paid Google Ads search results.

How do Sitemaps work?

A sitemap tells Google which pages and files you think are important in your site, and also provides valuable information about these files. For example, when the page was last updated and any alternate language versions of the page.

What’s the difference between Google Analytics and Google Search Console?

Google Analytics is user-oriented, providing data related to those who visit and interact with your website. Google Search Console, on the other hand, is search-engine focused, providing tools and insights that can help site owners improve visibility and presence in the SERPs.

What data can you gather from Google Search Console?

You can see data like user queries and the number of times your site URLs appear in search results (impressions), along with post-click data about site engagement like bounce rate and ecommerce conversion rate.

How do I verify my website with Google console?

Open Search Console using the same Google account that has edit access to your property in Google Analytics, and add or select the property to verify. Choose Google Analytics in the verification details page for your site and click Verify. If verification fails, see Potential errors below to troubleshoot the issue.

How do I submit a sitemap to Google?

  1. Sign in to Google Search Console.
  2. In the sidebar, select your website.
  3. Click on ‘Sitemaps’. The ‘Sitemaps’ menu is under the ‘Index’ section. …
  4. Remove outdated or invalid sitemaps (if any) like sitemap.xml.
  5. Enter ‘sitemap_index. …
  6. Click Submit.

How do I increase SEO on Google console?

  1. Use Search Console for Keyword Research.
  2. Check Your Average Position for Specific Queries.
  3. Check for Website Coverage Issues.
  4. Identify Crawl Errors and Unindexable Pages.
  5. Optimize Your Website Pages for Mobile Search.
  6. Check Your Backlink Profile.

How do you measure SEO?

  1. Organic Traffic.
  2. Keyword Ranking.
  3. SERP Visibility.
  4. Click-Through Rate.
  5. Bounce Rate.
  6. Website Authority Over Time.
  7. Backlinks.
  8. Page Speed.

What is a Google Search Console property?

A Search Console property defined without the protocol (the http:// or https:// prefix) and without any path string (/some/path/). Can include subdomains. Examples: example.com. m.example.com.

Is Google console only organic data?

Google Search Console only shows organic traffic. It includes all types of data sets except impressions. You can monitor this traffic by making an account on Search Console and linking it with your Google Ads account. After this step, access the organic report for your text ads beside your performance statistics.

What is query in SEO?

What are Search Queries in SEO? Queries are related with the users i.e. those who want to search something on the web. So, they will open any search engine and will type about what they want to search. Let’s take an example. A user wants to buy ‘blue jeans’ online then what he will type.

How does a Google Search work?

When a user enters a query, our machines search the index for matching pages and return the results we believe are the highest quality and most relevant to the user. Relevancy is determined by hundreds of factors, which could include information such as the user’s location, language, and device (desktop or phone).

What is a good average position in Google Search Console?

I want to reiterate once more than I don’t think average position in Google Search Console should be an important metric for you sites. It can be nice for peace of mind to know that you fall within a normal range, which is 18 to 35 in my experience.

How Google web master tool is used for traffic optimization?

Google webmaster tool is a free optimization service by Google that help webmasters make their sites and blogs more visible to Google. It helps you see your website from the eyes of Google, which really helps improve the user experience and of couse, increase traffic.

How do I see organic traffic in Google Search Console?

Compare your organic traffic. Go to Performance > Search Results > Date and click “Compare.” Then choose “Custom” to select the date range that precedes your organic traffic decline. Choose “Custom” to select the date range that precedes your organic traffic decline.

Leave a Reply

Your email address will not be published.