why is the ordinary cancelled

ByMaksim L.

Aug 25, 2022

Is The Ordinary being discontinued?

Deciem Founder Brandon Truaxe Announces He’s Shutting Down The Company. If its embattled founder Brandon Truaxe is to believed, Deciem, the beauty company that brought us much-loved brands like The Ordinary, NIOD, and Hylamide, is closing down.

Why is Deciem controversial?

Truaxe took to Instagram with another video, this time saying it was the “final post” of Deciem, which will “shut down all operations until further notice.” He accused his employees of being involved in “major criminal activities” including “financial crimes” and, in the caption, threatening people (a curious mix …

Why was The Ordinary pulled from Sephora?

“We are leaving Sephora due to payment issues but will launch online and in stores with Ulta and Douglas imminently.” The Ulta move is happening ahead of schedule, with WWD reporting that it was originally slated for 2019. It’s unconfirmed at this time when the products will become available at the site.

What happened to the creator of The Ordinary?

Death. Only a few months later, Truaxe died at age 40. His death took place early on morning, 20 January 2019, reportedly after falling from his Toronto apartment in the Distillery District.

Who bought The Ordinary?

Est?e Lauder Companies (ELC) has increased its ownership of the skin care brand developer Deciem. The New York-based industry giant first invested in the maker of The Ordinary in 2017 and announced the gradual takeover of Deciem in February. ELC has since increased its stake from 29% to 76%.

Who owns The Ordinary now?

Est?e Lauder purchased a majority stake in the company earlier this year after pouring another $1 billion into the company. It currently holds a 76% stake in the company and plans to purchase the rest after three years. Deciem’s executive team will stay intact.

How did Deciem founder dead?

Last year, even as Deciem grew, Mr. Truaxe plunged the company into chaos. He was committed to hospitals four times in three countries. He died in January of this year, after a fall from a Toronto condominium.

Did Sephora buy The Ordinary?

Fresh on the heels of Deciem’s acquisition by the Est?e Lauder Cos., The Ordinary is expanding into hundreds of Sephora brick-and-mortar stores. The brand will offer 24 skin care and hair care stock keeping units at Sephora’s more than 430 physical stores across North America, starting July 16.

How Deciem is disrupting the beauty industry?

Deciem has broken away from the traditional product line up of skincare products offered by big beauty: day creams, night creams, cleanser and serums to instead offer many single ingredient concentrated products that can be layered upon each other and tailored to your specific skin concerns, i.e. acids, oils, pure …

When did Estee Lauder buy The Ordinary?

Mar 3, 2021 Est?e Lauder’s newest acquisition is Deciem, parent company of six brands including their most popular one: The Ordinary. Estee Lauder already owned about 28% of Deciem and just signed a deal to acquire the remaining of the company throughout a 3-year period.

How long should you use The Ordinary products?

We’d recommend using your products from The Ordinary within 12 months.

Is Ordinary available in Dubai?

The Ordinary on SIVVI – Buy Now with Fast Delivery in Dubai, Abu Dhabi and all UAE | Up to 80% OFF.

Is The Ordinary high quality?

Our Verdict. Overall, we think that The Ordinary products are formulated well with high-quality, evidence-based ingredients. And it’s a plus that the products are priced low, making this brand accessible to many consumers.

Did Deciem shut down?

The company soon became infamous for its founder’s erratic behaviour; Brandon uploaded strange posts on social media and at one point, even announced the shutting down of DECIEM.

Why is The Ordinary so popular?

So what makes The Ordinary anything but ordinary? It starts with authenticity. With The Ordinary what you see is what you get. The brand gives consumers the skincare ingredients they are looking for with a level of transparency that hasn’t always existed in the skincare industry.

Who is the target audience of The Ordinary?

The main target of The Ordinary is clearly skincare addicts, very educated customers who are passionate about skincare.

Who owns CeraVe?

As part of its Universalisation strategy, in 2017 L’Or?al acquired the daily skincare brand CeraVe, which offers simple, effective and accessible products, recommended by American dermatologists.

Which country is The Ordinary from?

The Ordinary is a skincare brand founded in 2013 by Brandon Truaxe, an entrepreneur from Canada, that is known for its simple, no-nonsense approach to beauty.

Is Deciem really closing?

Deciem, maker of The Ordinary, is closing several of its smaller brands. The business will wind down HIF, Hylamide, Abnomaly and The Chemistry Brand. Products will remain for sale until they sell out, the company said in an Instagram post where it unveiled the news.

Is Deciem discontinuing Hylamide?

Deciem has announced it is to discontinue brands HIF, Hylamide, Abnomaly, and The Chemistry Brand as it marks its 9th anniversary. THE DETAILS The company made the announcement via the Instagram page of its brand The Ordinary, which will be staying, as well as Niod.

Is The Ordinary owned by Estee Lauder?

The Est?e Lauder Cos. Inc. on Tuesday closed a deal for a majority stake in Deciem, the parent company of The Ordinary. Lauder now owns 76 percent of Deciem.

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